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Jocelyne Clémençon

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ConvertKit – Why I switched from Mailchimp

24. December 2017 by Jocelyne Clémençon Leave a Comment

Disclaimer: I am an affiliate of ConvertKit. Thank you for supporting me and my work.

Back in 2014 I did Marie Forleo’s B-School and first learnt what email marketing is.
I tried different email marketing systems and gave up at the end.

I haven’t had a clear business idea, and I wasn’t willing to pay a monthly fee. Now that I am back in the business, I started with Mailchimp as everyone was raving about it. It was fast to learn; I could create cute emails and set up an automation sequence.

I loved how easy it was to set up a newsletter and as a graphic designer myself, I loved the design aspect. However, I quickly realised, that whenever I wanted to host another newsletter or offer a content upgrade, people would be in my system two, three or four times.

When you work with MailChimp, you have to pay per subscriber. When one of those subscribers are in five different lists, you already have five “subscribers”. This is what annoyed me in the end. I wanted to have an affordable option.

My expectations

  • offer content upgrades
  • host different newsletters
  • add tags to my subscribers
    (when they click a link you can add them a tag and then send an email to only these people)
  • set up complex automations
  • earn commissions from sharing the good work (why not?)
  • Not paying multiple times for one subscriber

This is why ConvertKit was an affordable option.
The starting plan is 29$ for 1000 subscribers (or 24$ on the yearly plan).

ConvertKit features

  • Visual Automations
  • Customizable Forms
  • Unlimited Emails
  • Subscriber Tagging
  • 70+ Integrations
  • Detailed Reporting
  • API

Click here to learn more.

Over the next few weeks, I will share with you, how you can set up your opt-in form, start sending your first email and 25 emails you could send to your audience. I am so excited to share these tutorials with you over the next month. If you want to be the first to hear when they get published, enter your name and email below to get notified immediately.

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